#menu project

Type plays a huge part in a menus success, and with this example I find it really proves this. I found it difficult to read for a number of reasons, the first being no distinguishable separation of the groups of food, made worse by the inconsistent spacing between each line. This mixed with the random enlarging of certain sentences and it’s fancy font just made it seem like it was wanting to be something visually pleasing whilst forgetting it is supposed to serve a purpose.

The second menu found in this restaurant was the food menu, which was on single a4 sheets. Again there were these doodles found on every page however these were the same on each one, as presumably it is just printed and set each day. What I found interesting was it’s interaction with the customer, as the waiter took the order they highlighted the menu itself rather than noting it in a small pad. It may only be a small thing, but it makes it completely unique in how it is used by the user. The menu itself had a nice structure to it overall, but I do feel like a lot of the information was cramped in which made it slightly difficult to read.

I have had to split this into two posts as the place essentially had two menus. The first being mainly a drinks menu found within a small bound book. What made it interesting to me was the unusual illustrations that were different in every single one of them. It makes the menus fun and unique, and helps fill in the blank space without over crowding the page to distract the reader.

Similar to the last one I feel just a slight simplification would help this out, especially since a menu’s main purpose is to inform as the customer is trying to purchase a product, and over complicating it will only annoy them.

Been experimenting with how I want to bind my menu, ended up deciding that in order to keep with my crafty/Wood theme, I wanted to use actual hardware

Menu, coaster and a mini mock-up takeout bag, I think the look is starting to come together

frequent buyer card draft, still need to get things lined up properly, but this is the general idea

Working on some logo solutions for a restaurant/menu, trying different sorts of ornamentation