Running in High Heels: A lesson in work/life balance from Jimmy Chooâs Senior Marketing Manager Frederica Tompkins
âThe fashion industry often gets a bad rap,â Frederica Tompkins says with a smile. The Jimmy Choo Senior Marketing Manager is sitting with Alfredâs Marcela Sapone over coffee in her Chelsea home. âLuckily, Iâve made a lot of friends in my career who serve as a constant source of inspiration. And Iâve only always worked for really intelligent people who love what they do. Working at Jimmy Choo has been a dream come true.â
As the point person for all of Jimmy Choo North America, Tompkins oversees national and regional advertising, events, wholesale marketing, retail marketing, outdoor advertising and brand partnerships (phew!)
âFashion has always been a passion of mine,â confesses Tompkins. âWith Jimmy Choo, I get to go beyond fashion into lifestyle - and particularly life moments. The relationship between our consumer and our brand goes beyond the shoe. To many, it represents success and achievement.â
Tompkins explains that most Jimmy Choos are purchased for significant life moments like anniversaries, graduations, job promotions or major birthdays. And while Tompkins loves to launch a new brand campaign, she also wants to be able to celebrate those same life moments with her own friends and familyâŠ.which is why she has been a happy Alfred client for the past year.
âAlfred is just the most brilliant service,â she says. âI can direct my week in terms of what I need to get done - I leave a Sunday list for Alfred and on Monday, I have confidence all my errands will be done: dry cleaning, groceries, buying gifts, all of that. Alfred even reorganized my closet!â
âThe service is worth more than the sum of its parts,â she continues. âItâs not just my favorite foods always stocked or my bed being made (which is awesome). Itâs the time that it gives me back.â
And she recommends using that time to invest back into being happy at home and at the office. âReally work to find the right people to nurture you,â she urges. âFind mentors who push and bring out the best in you. If you donât find balance, no job will be a dream job for very long.â
To hear more Alfred Stories click here.








