Subjects that are part of media programs in India
The terms media and communications are widely used today and can even be misused in situations. Ideally, the term media is the plural of medium which refers to the multiple platforms of outlets. It can also be used interchangeably with news media and other forms of entertainment media along with corporate ideas and propaganda. Modern media comes in different forms including print, television, digital, etc. and consists of content and a device through which the content is delivered to the reader or viewer. Many institutions have media programs that train aspirants in the field of their interest.
Some of the subjects offered under media communications programs in most universities are:
- Print The ‘old-fashioned’ form of media our parents grew up with is still here to stay. It has diversified over the years and spread to desktops, e-readers and publication services. More recently with book readers that sore millions of books, print media seems to be back with a bang and requires more graduates from media programs, as the field is flourishing digitally.
- Television This form of media has been entertaining households for over fifty years. From having only one channel to watch to more than 500 to pick from today, the field is growing vastly and will continue to do so as. Media and communication programs focus on training aspirants to improve the television industry.
- Public Relations There is fierce competition in the world of business, and there are people responsible to help win new customers over while retaining the old ones at the same time and maintain a positive public image. Public relation is a kind of media program which helps create and maintain a good reputation in the media and its customers by communicating on behalf of the brand and presenting their products and services in a good light. Communication programs train aspirants to use a range of tools and techniques to boost their client's public image and form a relationship with their target audience.
- Advertising Media programs also ensure the advertising industry has a constant influx of fresh ideas through its graduates. Today, every form is media is used to communicate advertisements. Be it newspapers and magazines or radio and tv.
- Marketing Communication programs also offer marketing courses that enable companies to present themselves to their target audience with the use of design, endorsements and slogans. It is a measure every company takes to gain customers and maintain them. The goal of marketing is to make sure the company's product and service matches the people who need and want it, in turn profiting the company.
