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Medeguide CEO Featured in Aerotropolis: New Book on Globalization
Bangkok, Thailand (PRWEB) June 23, 2011
Ruben Toral, CEO and Founder of the international medical doctor directory Medeguide, is featured in the not too long ago published book Aerotropolis — The Way We Will Reside Subsequent by John Kasarda and Greg Lindsay.
Aerotropolis, published by Farrar, Straus and Giroux, focuses on the role airports play as centers of financial improvement in the 21st century and how speed is a crucial competitive advantage in todays globalized economy, as evidenced by the achievement of firms like FedEx and Apple. The book has been positively reviewed by BusinessWeek, New York Times, The Wall Street Journal and the Economic Instances among others.
In the book, Lindsay interviews Toral for a section entitled Healthcare Leave and writes extensively about Torals role as a pioneer in medical tourism and the lead architect of Bumrungrad International hospitals position as business icon. Below Toral’s guidance, the hospital’s international patient volume culminated at 450,000 patient visits per year, and was featured prominently in international media, like the award-winning program 60 Minutes.
Lindsay first interviewed Toral for a story that appeared in Quick Company in Could 2008, at the suggestion of John Kasarda, Kenan Distinguished Professor of Entrepreneurship at the University of North Carolina at Chapel Hill Kenan-Flagler Organization College and director of the enterprise schools nonprofit outreach arm, the Frank Hawkins Kenan Institute of Private Enterprise. In Kasardas eyes, health-related tourism is the manifestation of his theory that proximity is no longer a competitive benefit if much better, quicker and cheaper possibilities exist only a plane ride away.
Both Toral and Kasarda see healthcare transforming from a locally delivered service to a international 1. As Toral wryly puts it, if Toyota shops globally to get very best items and rates to create their cars, why shouldnt employers shop globally to get the very best goods and prices in healthcare?
Toral is actively functioning as a consultant to insurers, employers, hospitals and governments to develop new models to deliver healthcare globally. As part of his healthcare globalization initiatives, Toral founded Medeguide, a customer site that characteristics leading doctors from major international hospitals around the planet.
About Ruben Toral Ruben Toral is a recognized specialist in healthcare marketing, medical tourism and healthcare globalization. Mr. Toral is the CEO and founder of Medeguide, an on-line international medical professional directory, and CEO of Mednet Asia Ltd., a strategic consulting firm that provides branding, advertising and enterprise development services to hospitals, medical tourism promotion boards and insurers worldwide. With over 17 years of expertise in healthcare marketing and advertising, Mr. Toral has constructed firms, brands, and doctor networks in Asia, Latin America and North America. Formerly Group Marketing Director for Bumrungrad International hospital in Bangkok, Thailand, Mr. Toral is broadly credited for pioneering healthcare tourism and positioning Bumrungrad International as the worlds major medical tourism destination.
About Medeguide Medeguide is an international medical professional directory listing high quality physicians from major hospitals in best healthcare travel destinations. Popular with expatriates and health-related tourists, Medeguide allows users to find doctors by country, hospital, specialty, procedure or condition. Customers can view and examine physicians with no the hassle of going by means of multiple hospital websites. Medeguides effective, easy-to-use on the internet platform enables customers to get suggestions about doctors from other patients, request appointments, and read articles about leading doctors, remedy alternatives and destinations.
For much more information get in touch with: Leanne Gryga at leanne.gryga(at)medeguide(dot)com. Tel: + 66 two 762 7851. Medeguide (Thailand) 165 Sukhumvit 49, Bangkok 10110 Thailand. Medeguide.com
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