Mastery Reflection: Measuring Design Effectiveness
After ten weeks of designing and developing the Reykjavik rebranding with a new logo, a video promo and a mobile travel app, Measuring Design Effectiveness was an opportunity to see how well the design of video was received by the target audience through the use of a questionnaire. The specific target audience that the Reykjavik project was aimed at was working professionals that are in a committed relationship that enjoys spending quality time with their significant others in the great outdoors. The following is the results of the questionnaire:
Respondents elaborate on Q02: - "I have seen clips leading up to it's final cut."
- "Reinforcement of thought."
- "Because I found it fun to watch"
Respondents elaborate on Q04: - "The videos show what the geographic looks like, it shows things you could see when visiting, and activities you could experience on your visit."
- "Maybe this needs to be a video clip to lead the viewer to a web site with more tourism info. it is a great video theres just not enough information to have it be a stand alone piece."
- "A little more time on each image would be better"
- "Great imagery, but not sure why they are relevant to communication here."
- "Saw that it was in Iceland, but not where"
Developing the questionnaire that focused specifically on the design aspects of the Reykjavik video proved challenging because of the limitations of using the free version of surveymonkey.com, which only allowed 10 questions. Being able to ask questions about the respondent’s demographic would have helped to know who was taking the questionnaire and would have provided more quantitative data. Additionally, having questionnaires done at the beginning and throughout the design process would have been more of a benefit as I would have received feedback beside from the professor and my peers. Having just the questionnaire at the end didn’t quite have the impact it should have, even though the learning process was invaluable. Many of the mistakes that was made throughout the process could have been avoided if questionnaires had been a part of the process during the ten weeks. Alas, I mill keep moving forward.
