#mcomm

What is M-commerce?

With the advances in technology, smartphones and tablets are in equipped with the various news features, and shopping software applications are in among the most popular features of them all. In this article, you will read to about the M-commerce website core in concepts of M-commerce, its a advantages, and the limitations of that you might face when trying to build your own M-commerce platform.

Yourestore will provide you every bit of information regarding E-commerce

Popularity of M-Commerce

M-Commerce is getting popular just due to it’s availability and convenience.People can shop their favorite brands and the products within fraction of seconds. They get a chance of the comparison within brands and products.As a result, convenience and flexibility to shop are the two major reason for m-Commerce sites to get popular. M-commerce is booming, and not showing of any signs of slowing down. Within the next two years, it is to expected that the majority of purchases will be in completed using mobile devices. Mobile commerce is the expected to outpace non-mobile commerce

The IMRG just released a new study on mobile ecommerce in the UK. Read the press release here, some key takeaways below.

In Q2 of 2012 the percentage stood at 11.6%, but by Q2 of 2013 it had exactly doubled to 23.2%. Over the same period the percentage of online retail site visits through mobile devices has also shot up sharply, from 21.1% in Q2 2012 to 34% in Q2 2013.

At the beginning of 2010 over 97% of retail site access was through a desktop. Over the subsequent three years, as mobile device access began to grow rapidly, the bounce rate rose from 21.7% in 2010 to 23.7% in 2011, before reaching 27% in 2012. Year to date in 2013, the bounce rate is 26%.

Greycroft Partners Senior Associate Ellie Wheeler discusses the emergence of M-Commerce and Geofencing with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)