The marketing trick I learned in class that brands use on us daily
Most of us believe we make rational buying decisions. But one lesson from marketing class completely changed that belief. Brands rarely sell products—they shape perception. Every color, price, word, and offer you see is designed to trigger a specific psychological response, often without you even noticing it. Once you understand this trick, you start seeing marketing everywhere—on billboards, apps, supermarkets, and even education ads. Explore More: https://ternagbs.in/
1. The “Decoy Effect”
Brands introduce a third option—not to sell it—but to make another option look smarter.
Example:
Basic plan – ₹999
Premium plan – ₹1,999
Decoy plan – ₹1,899
Suddenly, ₹1,999 feels like a no-brainer.
2. Price Anchoring
The first price you see becomes the reference point.
That’s why brands show:
“₹4,999 - Wrong → Now ₹2,499 - Right”
Even if â‚ą2,499 is the real price, your brain compares it to the higher anchor.
3. Scarcity Creates Urgency
“Only 3 seats left” “Offer ends tonight.” “Last chance to apply”
Scarcity doesn’t increase value—it increases fear of missing out (FOMO).
4. Social Proof Manipulation
If everyone is buying it, it must be good… right?
That’s why brands highlight:
“Trusted by 1 lakh+ users”
“Most chosen option”
“Top-rated product”
Your brain seeks safety in numbers.
5. Choice Overload Reduction
Too many choices confuse us. So brands guide decisions, not by forcing but by highlighting a “recommended” option.
That little tag:
…does more than any sales pitch.
