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#mazdaconcept #genevamotorshow (at Geneva International Motor Show)
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Mazda revamping dealers with Retail Evolution
Mazda presented its Retail Revolution dealership outline dialect 12 years back, which focused on open-arrangement and mixed media spaces, allowing clients to get acquainted with the brand itself before communicating with a sales representative. Two years beforehand the car maker began take a shot at the following stride in its dealership outline, and the new dialect, called Retail Evolution, was revealed at Mazda of Everett in Seattle, Washington.
Planning to make the Mazda brand feel more premium and build merchant benefits, it goes significantly advance on the open-arrangement to make another level of business straightforwardness. It's all finished with a ton of dark, white, crude wood, metal completions, and a considerable measure of glass. Mazda Lounges will offer free wifi access, and computerized showcases will supplant static photos.
So as not to hurt showrooms as yet recovering their interest in Retail Revolution, Mazda will work with merchants to make sense of how best to overhaul offices, and the Retail Evolution has three levels that can be adjusted to specific areas. Find the official press release below.
PRESS RELEASE
MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale décor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom. Organized with excellent use of space, the new Retail Evolution facility will use more glass, allowing customers a transparent view into the dealership operations. The recharged Mazda Lounge will provide customers with technology features such as multiple-device charging stations and access to free WiFi. Digital displays will provide continuous motion and reduce stale imagery as vehicle designs and models change with time. "After working closely with Jerry McCann, the general manager and dealer principal of Mazda of Everett, we are thrilled to finally reveal this new Retail Evolution experience. I'm confident it will be well received by Jerry's staff working in the store every day, as well as customers looking to purchase or lease a new or used Mazda," O'Sullivan added. Retail Evolution will feature three different tiers that are loosely based on the Retail Revolution model, which was introduced 12 years ago. Mazda will continue to work with its dealers to find the right tier for their specific needs. Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
