#maxmiedinger

Helvetica: Homage to a Typeface⁣ Available at www.draw-down.com⁣ ⁣ In 1957, Swiss typographer #MaxMiedinger created the typeface Haas Grotesk. Renamed #Helvetica in 1960, Miedinger's typeface became one of the world’s most-used typefaces. Embodying the myth of the Neue Sachlichkeit (New Objectivity), propagated at the time by #Swiss Typography, this sturdy typeface—“the shift-worker and solo entertainer of typefaces”—has marched towards ubiquitous triumph. This thick little tome brings together graphic design by well-known designers and anonymous amateurs from around the world, showcasing a panoply of applications, from classic modernist posters to ugly, ingenious, charming, and even hair-raising samples of Helvetica in use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life.⁣ ⁣ #design (at Switzerland) https://www.instagram.com/p/B4X6m6MnSDu/?igshid=5t8zrd0nkaih

Helvetica: Homage to a Typeface / Available at www.draw-down.com / In 1957, Swiss typographer Max Miedinger created the typeface Haas Grotesk. Renamed Helvetica in 1960, Miedinger's typeface became one of the world’s most-used typefaces. Embodying the myth of the Neue Sachlichkeit (New Objectivity), propagated at the time by Swiss Typography, this sturdy typeface—“the shift-worker and solo entertainer of typefaces”—has marched towards ubiquitous triumph. This thick little tome brings together graphic design by well-known designers and anonymous amateurs from around the world, showcasing a panoply of applications, from classic modernist posters to ugly, ingenious, charming, and even hair-raising samples of Helvetica in use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life. 256 pages #graphicdesign #typography #helvetica #typeface #MaxMiedinger https://www.instagram.com/p/BsLCuWiAIW2/?utm_source=ig_tumblr_share&igshid=aoq05aydjtit

Last Copies! Helvetica: Homage to a Typeface / Available at draw-down.myshopify.com / In 1957, Swiss typographer Max Miedinger created the typeface Haas Grotesk. Renamed Helvetica in 1960, Miedinger's typeface became one of the world’s most-used typefaces. Embodying the myth of the Neue Sachlichkeit (New Objectivity), propagated at the time by Swiss Typography, this sturdy typeface—“the shift-worker and solo entertainer of typefaces”—has marched towards ubiquitous triumph. This thick little tome brings together graphic design by well-known designers and anonymous amateurs from around the world, showcasing a panoply of applications, from classic modernist posters to ugly, ingenious, charming, and even hair-raising samples of Helvetica in use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life. 256 pages #graphicdesign #typography #helvetica #typeface #MaxMiedinger

Helvetica: Homage to a Typeface / Available at draw-down.myshopify.com / In 1957, Swiss typographer Max Miedinger created the typeface Haas Grotesk. Renamed Helvetica in 1960, Miedinger's typeface became one of the world’s most-used typefaces. Embodying the myth of the Neue Sachlichkeit (New Objectivity), propagated at the time by Swiss Typography, this sturdy typeface—“the shift-worker and solo entertainer of typefaces”—has marched towards ubiquitous triumph. This thick little tome brings together graphic design by well-known designers and anonymous amateurs from around the world, showcasing a panoply of applications, from classic modernist posters to ugly, ingenious, charming, and even hair-raising samples of Helvetica in use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life. 256 pages #graphicdesign #typography #helvetica #typeface #MaxMiedinger

LAST NIGHT: 10% OFF EVERYTHING w/ code “NOIR17” / www.draw-down.com / Helvetica: Homage to a Typeface / In 1957, Swiss typographer Max Miedinger created the typeface Haas Grotesk. Renamed Helvetica in 1960, Miedinger's typeface became one of the world’s most-used typefaces. Embodying the myth of the Neue Sachlichkeit (New Objectivity), propagated at the time by Swiss Typography, this sturdy typeface—“the shift-worker and solo entertainer of typefaces”—has marched towards ubiquitous triumph. This thick little tome brings together graphic design by well-known designers and anonymous amateurs from around the world, showcasing a panoply of applications, from classic modernist posters to ugly, ingenious, charming, and even hair-raising samples of Helvetica in use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life. 256 pages #graphicdesign #typography #helvetica #typeface #MaxMiedinger

Helvetica: Homage to a Typeface / Available at draw-down.myshopify.com / In 1957, Swiss typographer Max Miedinger created the typeface Haas Grotesk. Renamed Helvetica in 1960, Miedinger's typeface became one of the world’s most-used typefaces. Embodying the myth of the Neue Sachlichkeit (New Objectivity), propagated at the time by Swiss Typography, this sturdy typeface—“the shift-worker and solo entertainer of typefaces”—has marched towards ubiquitous triumph. This thick little tome brings together graphic design by well-known designers and anonymous amateurs from around the world, showcasing a panoply of applications, from classic modernist posters to ugly, ingenious, charming, and even hair-raising samples of Helvetica in use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life. 256 pages #graphicdesign #typography #helvetica #typeface #MaxMiedinger

Neue Helvetica was designed by #MaxMiedinger, #EdouardHoffmann and published by #Linotype. #NeueHelvetica contains 160 styles and family package options. https://www.instagram.com/p/B4Rc5n8gYQrziEhqZkrk5fqVKeCGh2aBeC1UQA0/?igshid=9onfgyq1csfo

Neue Helvetica was designed by #MaxMiedinger, #EdouardHoffmann and published by #Linotype. #NeueHelvetica contains 160 styles and family package options. #fontlovers https://www.instagram.com/p/B4Rcq8qg518aJptxJLLk1L0puM_qp5nEnB-5cc0/?igshid=61a5saftx9l2