Trust is a very sensitive matter in our business, is essential for us to keep looking what is the best for our clients interests. The responsibility is far beyond give and advice is to build a long term relationship. As in this article, I think that the key to manage a successful business is precisely the foundation in trust, honesty, ethics and of course a sharpened instinct.

"When markets are in a free-fall and clients are panicking, the situation is akin to crisis counseling. What is important here is not the crisis itself (the decline in the market), but rather how your client is responding to this adverse event. "