#mapoptimization

Majority of businesses register themselves with Google My Business listing, but some of them just register their business and share only the most generic or incomplete information. It apparently results in less visibility and of course, poor Google Map Ranking. So, before you start looking for Google map optimization services to correct your listings, here is a comprehensive checklist to help you get the maximum out of the optimization-

Use Complete, USPS- Approved Address

It might seem like the easiest part in the Google My Business listing, but surprisingly, many businesses do this wrong. When you enter your address into your Google My Business profile, make sure you enter the same address used by the USPS or any other applicable postal service. Your address must include room, suite or any subdivision information, right zip code and any other information that can help customers find you easily. Make sure there is not erroneous spaces or any other formatting errors. Sometimes sight mistake in address formatting can affect the Google Maps ranking.

In your Google My Business settings, find a checkbox that says whether you want to display your address to the public. Make sure you check the box. The more information you give, the more likely you are to rank good in Google Maps results.

Specify Your Area

Some businesses used to have a physical business location, but they serve a wider area. So, it is crucial that you mention areas your business services in your Google My Business profile. This could include the names of nearby cities or any geographical radius.

Get Your Google Business Listing Verified

Your next step should be getting your Google My Business listing verified. The verification process takes up to a couple of weeks as Google mails a postcard with a unique PIN to your physical address listed in your profile to confirm.

Choose all Categories Relevant to Your Business

Most businesses only mention the primary category when creating the Google My Business profile, which is a huge mistake. Undoubtedly, you are supposed to select your main category, but you should also include additional categories which are relevant to your business.

For Instance, if you're a digital marketing company, then you will select internet marketing as the main category, and social media marketing, pay per click, email marketing etc. will be additional categories. The more information you share, the more optimized your listing will be.

Optimize your Introduction

Your business introduction should be a summary of your company, products, services, and how you are better than your competitors. Your introduction should include all information that your potential need to know about your business. You can also insert links to relevant pages on your site, but you should not do keyword and link stuffing. You should use relevant keywords in your introduction written with searchers in mind.

Include Photos in your Google Listing