. China currently has more than 75 million microblog users. Dong Xu, Analyst with Beijing-based research firm Analysys International.
The most dominant microblog is the one operated by Chinese Internet company Sina, which has reported attracting more than 50 million users to the service. Users are allowed to make up their own aliases when identifying themselves on the service. As for Twitter, the popular microblogging service from the U.S. is blocked in China.
With the Chinese microblogging market already filled with competitors, Baidu Talk will have to add more features in order to gain a stronger following, Dong said. But the company already benefits from its extensive user base as China's largest search engine.
Baidu Talk is their answer to Weibo (both twitter like?)
@billbishop on Weibo