#managedartwork

Where did you place that piece? Is it out on loan? On the wall? In a bin? Where? Use the location field to track the location of a piece of artwork in and out of the gallery. Never lose track of artwork.

If you find yourself in the Charleston area, stop by and see our friends at Martin Gallery. Swing over to their website to take a virtual tour of the space. 

Group exhibitions are a gallery staple during the winter months. Here are some tips to make your upcoming group show profitable and manageable.

Tip 1: Gather Pieces that Fit a Theme

By creating a theme for the exhibition, this will give the show a cohesive feel to buyers. Here are some themes we’ve seen from Managed Artwork Gallery Clients in recent years.

   Art of Winter

   Spotlight on Women

   Contemporary Regionalism

   Landscape

   Small Works

   Holiday Sale

Tip 2: Marketing and Promotion

With a group exhibition the gallery can capitalize on email list of the artists and previous buyers of the artist. Instead of marketing just one artist, you have a large body of artists to promote. While this does lead to more work, the extra time will convert to promising sales. Take time to plan your strategy months ahead of time. Here is a checklist of marketing components to consider:

   Press Release

   Postcards

   Bulk Email Schedule(1 month before, 2 weeks prior, week before and week of)

   Social Media Strategy

   Website Promotion, Exhibition page, setting up ecommerce

   Catalogue online or print

   Local event calendars

Tip 3: Execution

Gathering pieces from multiple artists and all the details can be daunting. Make sure to have a quality art gallery management software in place to handle every detail seamlessly.

The holiday season is upon us. For small businesses like galleries, this can be the most profitable time of year. Art is personal, special and everlasting making it the perfect gift for buyers’ loved ones. We’ve provided some ideas to help your art gallery grab the attention of buyers.

Offer Special Holiday Items

Whether you work with your artists and request lower price point pieces or bring in giftables such as ornaments, ceramics, glass and prints from local artists make sure you have a variety of inventory to offer your clientele. By supporting local artists, your buyers will notice your support of the community and beyond.

Website Updates

There are a few things you can do to leverage your website during the holidays. Starting in November, update your website homepage to feature the new holiday items for sale. In conjunction with this, make your website is ecommerce friendly to allow buyer to purchase items directly online. Even create a unique gift page to display and sell all your giftable items. If your website has none of these capabilities, consider upgrading your website with Managed Artwork, giving you complete control over your website and more.

Ecommerce GIF

Get Social! Don’t forget the utilize the most popular form of communication and be consistent on social media throughout the season. Make events for holiday open houses, group shows, art sales, or any other event you might have in the gallery. Update your cover photo on Facebook to reflect the holiday look on your website. Post gift options a few times a week while promoting the ecommerce option to get more visitors to your website to buy. Take advantage of the power of Instagram as well by following a similar strategy.

Tride and true bulk emails never disappoint. This is the best way to promote your holiday items to your current contact list. Give your list powerful content such as special offers and gift ideas. Send a few of these during November and December and emphasize how easy it is to buy from your gallery.