#makeyourselfathome

I can scarcely believe I am writing these words... but I’m collaborating with the renowned American photographer, Annie Leibovitz, on a portrait series inspired by our latest Life at Home Report. 

One of the provocations for this new Artist in Residence initiative, is the fact that 48% of people say that they don’t see their life at home reflected in the media. So Annie will be visiting seven countries to dig into life at home as it really is for millions of people around the world, exploring our insights topics including identity, space and treasured possessions, and what’s driving our biggest concerns and frustrations.

You can read more here: https://lifeathome.ikea.com/blog/annie-leibovitz-life-at-home/

We made a Life at Home zine!

I’ve loved having the chance to play with storytelling formats as we’ve explored how to share our life at home insights in more playful ways. The zine is our second instalment of the Life at Home Magazine, and you can read all the articles online too.

The latest IKEA Life at Home Report is out, and this year it’s all about identity in the home. Did you know that only 6 in 10 people, globally, feel that their home is a reflection of themselves? And that people who see their identity on display at home are almost twice as likely to see their home as a source of wellbeing?

As ever, it was a privilege and a joy to steer this latest research - every time we dig into life at home around the world, I learn so much more about my very own. I loved some of the stats around our quirkiest behaviours: those who hide from people at home, talk to themselves or their plants, or snoop in people’s private things... I think they point to some deep need for privacy, nurture and curiosity, which really connects us all.

You can read all the latest findings here: https://lifeathome.ikea.com