#makeitwild

An interesting concept that gives the consumer almost total control over their garment. While i agree this is an interesting way for "Wild Things" to differ themselves from competitors, the mixed reviews as to the quality of the garments to me render this idea unsuccessful. While this idea may work for guides and other outdoor professionals who know their specific needs and have a working knowledge of the fabrics they are choosing, the average consumer might be unaware of these and inadvertently choose the wrong combination and thus the mixed reviews.