Apr 10, 2017
MAJORITY VS MINORITY
Fundamental difference between them
MAJORITY INFLUENCE
Compliance
Public acceptance
Shallow processing
MINORITY INFLUENCE
Internalisation
Private acceptance
Deep processing
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MAJORITY VS MINORITY
Fundamental difference between them
MAJORITY INFLUENCE
Compliance
Public acceptance
Shallow processing
MINORITY INFLUENCE
Internalisation
Private acceptance
Deep processing
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The importance of informational social influence is demonstrated in a study that showed that exposure to negative information about African Americans is more likely to shape social stereotypes if represented as 'view of the majority' (Wittenbrink and Henly)
AQA 'A' Psychology AS - The Mini Companion -Third Edition by Mike Cardwell and Cara Flanagan