Maintenance and updates
Remember that a website is only as good as its content. The statement ‘content is king’ is true as far as the web is concerned. With poor or outdated content, a website is discredited and useless to potential customers. Credibility is essential. Because of this, it is well worth making every attempt to ensure that the site is checked, updated and maintained on a regular basis. From a strategic viewpoint, the question is: ‘Should content be maintained internally or should an external agency carry this out for us?’












