#macro environment

3 Things that can Change Your Life Forever – [Audio]

[fusion_imageframe image_id=”18387″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”15″ bordercolor=”” borderradius=”10px” align=”right” lightbox=”yes” gallery_id=”” lightbox_image=”

This is excerpt from: Camilleri, M.A. (2018). Travel Marketing, Tourism Economics and the Airline Product, Springer, Milan, Italy. ISBN 978-3-319-49849-2 The tourism marketing environment consists of internal and external forces which could impact the organisations’ performance . To be successful, companies must adapt to ongoing trends and developments in their macro and micro environments. When…