合成號
Hap Seng Hou
合成號是深圳墟百年傳統餅食糕點老字號，光緒廿七年創辦（1901年），始於九廣鐵路旁以擺攤形式售賣雲片糕而聞明，遠銷南洋，甚至美國。其後更拓展其他不同食品，包括杏仁餅、姜粒餅等。合成號百年來從原料到口感不斷創新、改良。憑精湛手工藝，保留地道原始嶺南風味，品嚐更可追溯百年古老憶記和祖先傳承下的卓越手藝。
我們為合成號重新規劃整套品牌。商標方面以深圳市花「簕杜鵑」及廣東傳統裝飾元素建構而成。另本公司也設計了餅類系列包裝，是我們為合成號量身打造的首個包裝設計系列。其融入深圳名勝景點，為產品增添深圳獨特文化氣息，也甚具懷舊感；包裝上更有各餅類原材料插畫，既保留傳統、清晰表達商品內容，也讓整體觀感盡顯精美大氣。
Hap Seng Hou is a century-old brand of traditional pastry in Shenzhen China. It was founded in 1901 and was famous for selling Chinese Wafer by stalls near the Kowloon - Canton Railway at first and has been exported to South Asia and even the United States. Hap Seng Hou has since expanded to include a variety of other foods, such as almond cookies and ginger cookies and has been innovating and improving from raw materials to taste for a hundred year. All products of Hap Seng Hou have retained the traditional lingnan flavor and the excellent craftsmanship which can be traced back to the centuries-old memory and the inheritance of ancestors.
The trademark we designed contains the Shenzhen flower "Bougainvillea" and Guangdong traditional decorative elements. In addition, our company also designed packaging for Hap Seng Hou. At the beginning, we created a series of traditional cookies packaging which integrated Shenzhen scenic spots,Shenzhen unique cultural elements and a sense of nostalgia. There are also some illustrations of the product’s raw material above the packaging, which not only retain the traditional feeling, clearly express the content of the products, but also make the overall look more exquisite.
