#m.a. foster

Currently, you can give increasingly complex prompts and get AIs to respond with something that makes sense and seems like a valid reply. Newer AIs often create text and images that are both exciting and terrifying due to what feels like a sudden potential to blend in with or replace human output.  Fandom, along with everyone else, is unnerved.  After all, will we still need fan creators in a world where we can prompt AIs to do this?

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Or this?

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Or when AI can even take the prompt “Professor Charles Xavier and Erik Lehnsherr kissing next to a conflagration” and output this?

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Okay, there’s definitely still some funkiness going on there with some body parts; cherik fanartists can still obviously do better, for the moment.  And more generally, AI output is still frequently goofy, full of embellishments and fabrications, literally tasteless, and/or flat-out wrong – but we can see so many promises of how good it will get.  And we can imagine how AI output will increasingly be incorporated into transformative fandom and shipping culture.  

But all of the above examples illustrate another thing that M.A. Foster got right: If you want AI to produce something really interesting and compelling, it's important to have a human come up with a good prompt and then select the best output. 

This isn’t new; for years, we have been living in an increasingly curatorial world.  For instance, with stock photos of nearly everything, and digitized versions available of much of the world's art and photography, and endless hours of new YouTube & TikTok videos uploaded to the web every passing minute, it's much easier these days to create new images or videos or other visual works without being an artist.  But building a compelling visual work based on others' images -- a mood board, edit, collage, fanvid, etc. -- still benefits enormously from being driven by a human with a particular sense of style and particular goals in mind.  And the more that any human wants to see something that is different from the most common or most popular images that already exist, the more likely they are either going to have to create it themselves – or at least push the AI really hard in that direction via increasingly specific prompts and feedback.  (None of these roles are unique to online culture, either – art commissioners have historically prompted things, and art collectors and museums have curated them -- but these days we all have access to a much wider world of online works, and we all curate our own tumblrs and pinterest boards and so forth, even if we don't explicitly create curatorial works for fandom.)

The thing I found most unrealistic about "Entertainment" was that people weren’t tempted to try their own hand at creating art; it was a purely remix + curation culture.  In reality, even if AIs get really excellent at creation, so good that their fic and art are as good as your favorite fan creators’ work, I don't think they're ever going to suppress our own creative urges.  We live in a world where there are already 313 Dean/Castiel high school AU hurt/comfort fics – and yet people were still inspired to write/update two more this week.  People are not going to stop creating new fanworks just because the AIs are increasingly able to join in and create more.  And, for some time yet, humans are still going to lead the way in creating new canons with compelling stories and characters, which machines will then learn from and remix.  (That is another thing that human artists have also always done -- drawing inspiration from and remixing one another's art -- and something that fandom in particular is pretty great at.)

TL;DR human contributions to fandom will still be very important for fandom for the foreseeable future.  Even if the internet -- and now AI -- have helped us shift from spending more time as solo creators to also having increasingly active roles as prompters and curators.  

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This post was partly inspired by @fansplaining 's latest discussion of AI & recent fandom panic, "Artificial Fandom Intelligence", as well as @cfiesler 's post, "Elon Musk did not create an AI trained on your fanfiction." They also addressed other issues that fans are worried about, like the idea of AIs and their creators getting credit and/or monetary reward for new fanworks trained on existing human-generated fanworks. If you've read other good meta about any aspect of fandom & AI, I'd love pointers -- please feel free to share in the notes!