#luxury active

ULA Mens was established in 2005 by Eric Cooper-Founder and Chief Designer. The urban luxury activewear line is based in Los Angeles, and produces hi-end activewear functional for both active and casual lifestyles. The retro-influenced line consists of a unique mix of 70's ands 80's inspired tracksuits, jackets, pants, contoured tops, sporty shorts, and fashionable accessories. Each garment and accessory is highly crafted and uses the most advance construction and technical materials. The activewear textiles are selected to enhance performance and are effective at wicking moisture, resisting wind, blocking UV rays, and enhancing mobility. Eric comes from an extensive background in design, fashion retail, and fitness, and acquired the idea to start the ULA line after noticing a shortage of fashionable men’s activewear while shopping. Stylish activewear has become an increasingly important staple in the wardrobes of those men who lack the time needed to change after working out before moving on to their busy schedules. This was a motivating factor that encouraged Eric to introduce the line and expand on the availability of sustainable and fashionable men's activewear. He married his knowledge of fashion, exercise, and design to create a collection that would bridge the fashion gap between active and social lifestyles.

The premiere collection  'Iconic'  collection was released in 2012, and the retro inspired silhouettes pays homage to the fashion sensibility of two American icons—legendary daredevil-devil, Evel Knievel, edgy and pioneering hip-hop artist, LL Cool J. The style of both icons had a big influenced on Eric when designing the collection.  Soon ULA Will be launching its second collection 'Billboard,' ‘Pico,’ and ‘ULA Denim.’ Cooper uses his red-label “Billboard” line to promote his ideology of “Forces of Fitness.”  This ideology states that three elements essential for achieving total fitness are focus, energy, and power.  These “Forces of Fitness” serve as the banner to the line.  The clothing displays ticker tape word bands reading “focus,” “energy,” and “power.”  The strong visual appeal and branding of the collection is intended to evoke the idea of walking billboards displaying Cooper’s ideology.  The word bands are accentuated by bold colors highlighting ULA’s 4, 5, and 10 signature stripes as well as word graphics.  ULA’s trademark racy stripes serve as a symbolic representation for flow pathways.

 ULA’s line includes the black-label “Pico” collection, which is inspired by Los Angeles’ 80s biker culture.  This collection consists of an array of hip and masculine styled outerwear and t-shirts featuring an urban color palette of black, white, carbon, and khaki.  The key looks in the collection are the “biker jacket” and “biker vest” styles which are made from water resistant waxed cotton canvas and detailed with exposed nickel zipper pockets, side vents and cuffs.  Highly embellished t-shirts with lace-up plackets, hoods, epaulets and boatnecks provide an escape from the classic construction.  The line’s look is finished with banded cuffs and waistbands.

ULA Mens was established in 2005 by Eric Cooper-Founder and Chief Designer. The urban luxury activewear line is based in Los Angeles, and produces hi-end activewear functional for both active and casual lifestyles. The retro-influenced line consists of a unique mix of 70's ands 80's inspired tracksuits, jackets, pants, contoured tops, sporty shorts, and fashionable accessories. Each garment and accessory is highly crafted and uses the most advance construction and technical materials. The activewear textiles are selected to enhance performance and are effective at wicking moisture, resisting wind, blocking UV rays, and enhancing mobility.

Eric comes from an extensive background in design, fashion retail, and fitness, and acquired the idea to start the ULA line after noticing a shortage of fashionable men’s activewear while shopping. Stylish activewear has become an increasingly important staple in the wardrobes of those men who lack the time needed to change after working out before moving on to their busy schedules. This was a motivating factor that encouraged Eric to introduce the line and expand on the availability of sustainable and fashionable men's activewear. He married his knowledge of fashion, exercise, and design to create a collection that would bridge the fashion gap between active and social lifestyles.

The premiere collection  'Iconic'  collection was released in 2012, and the retro inspired silhouettes pays homage to the fashion sensibility of two American icons—legendary daredevil-devil, Evel Knievel, edgy and pioneering hip-hop artist, LL Cool J. The style of both icons had a big influenced on Eric when designing the collection. 

Soon ULA Will be launching its second collection 'Billboard,' ‘Pico,’ and ‘ULA Denim.’ Cooper uses his red-label “Billboard” line to promote his ideology of “Forces of Fitness.”  This ideology states that three elements essential for achieving total fitness are focus, energy, and power.  These “Forces of Fitness” serve as the banner to the line.  The clothing displays ticker tape word bands reading “focus,” “energy,” and “power.”  The strong visual appeal and branding of the collection is intended to evoke the idea of walking billboards displaying Cooper’s ideology.  The word bands are accentuated by bold colors highlighting ULA’s 4, 5, and 10 signature stripes as well as word graphics.  ULA’s trademark racy stripes serve as a symbolic representation for flow pathways.

 ULA’s line includes the black-label “Pico” collection, which is inspired by Los Angeles’ 80s biker culture.  This collection consists of an array of hip and masculine styled outerwear and t-shirts featuring an urban color palette of black, white, carbon, and khaki.  The key looks in the collection are the “biker jacket” and “biker vest” styles which are made from water resistant waxed cotton canvas and detailed with exposed nickel zipper pockets, side vents and cuffs.  Highly embellished t-shirts with lace-up plackets, hoods, epaulets and boatnecks provide an escape from the classic construction.  The line’s look is finished with banded cuffs and waistbands.

Hawke & Co.’s Michael Rosenberg grew up in the outerwear business, joining his dad’s company in 1988. With three factories in Brooklyn, the last of which closed in 1996 (the company began importing in the ‘80s), Rosenberg learned the nuances of the business from the ground up, growing Hawke & Co. into a backbone department store resource.

That said, the intrinsically promotional nature of the business can be frustrating so, like many companies today, Rosenberg decided that a direct-to-consumer component could prove the best way to control one’s own destiny.

His new luxury active Outdoor United collection features fashionable, sustainable jackets produced in limited editions of 500 pieces per style. These waterproof and windproof jackets are heavy on utility details (double cuffs, snaps, removable patches, two-way zippers, plush faux fur trim, and linings) and vary in weight, with the warmest fill version retailing at $595. The jackets are mostly black with red detail, also available in camo.