If you want to change a person, change the situation. And to change it, you've got to know where the power is, in the system. So the Lucifer effect involves understanding human character transformations with these three factors. And it's a dynamic interplay. What do the people bring into the situation? What does the situation bring out of them? And what is the system that creates and maintains that situation?
- Philip Zimbardo, Ph.D.
excerpt from his TED Talk: The psychology of evil














