#logo book

Till the page 13

Logo’s goal is to convey messege with minimum time and strain on the audience, It is about “cutting the messege to the quick.”

The first and initial job of the logo is simply, saying “this belongs to me.” It ended up doing much more as the book says, which is abosolutely agreeable because writing your name abbreviation on your belonging does not creates loyal attraction to others like what logos do. Personally, logos do not only worth a thousand words, but work a thousand jobs as well. I simply respect those who sucesfully put all kinds of intelligence and wits under the most simple, basic, kind of image.

Despite all that, I still totally agree with the statement about how logo does not make the brand great, it can only be a signal of a brand change. Yes, it does a lots of job. But, their jobs tend to work with the customer emotion, mind, and feeling more than actually make the product or service great.

In another words, logo plays with feeling. They make the products connected to the brand, to the story they held. With that in mind, we must think constantly about what we are creating and what are reasons behind it as a designer. Colors, shape, stories behind it. 

Logoism – Contemporary Logo Design

Logoism

Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos are selected and divided into six groups based on their styles and characters. Which are symbol, type, symbol and type, form, ensemble and retro. Whether they consist purely of symbols or letters, apply retro…

Art Marks by Counter Print

Art Marks is a compendium of logos from galleries, photographers, artists, museums, educational institutions, theatres, musicians, architects and designers from all over the world.

Featuring the work of Hey, Pentagram, Homework, 75B, Anagrama, Neubau, Toko, A Practice for Everyday Life, Stefan Kanchev, Hingston Studio, Naauao, Milton Glaser Inc., Bruce Mau Design, Uwe…

Logo: The Reference Guide to Symbols and Logotypes

Logo Reference Guide by Michael Evamy

The logo reference guide, this book provides graphic designers with an indispensable reference source for contemporary logo design. It has more than 1300 logos according to their focal form, symbol and graphic associations into 75 categories. Groups such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual…

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the newly released book Basic Logos. The volume, from Spanish publisher Index Book, is currently available in Europe and will be in U.S. bookstores this spring.

Fisher's logo for Just Out, the monthly newsmagazine for Oregon's GLBT community, was one of two designs selected for inclusion in the book. The Just Out identity redesign gave the publication a fresh, contemporary look. It won an American Corporate Identity 22 award and also appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.

A personal logo designed for hairstylist Micki King, while she was working at a salon named Chameleon, is also included in the new volume. In addition, the image is showcased in the books LogoLounge 4 and 100's Visual Logos and Letterheads.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

An identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been given yet another life in the recently released book Letterhead & Logo Design 11. The volume, produced by Design Army, is a Rockport Publishers release. The resource contains hundreds of inspirational logos and letterheads from designers around the world.

Fisher's selected design was the result of a request from the Cat Adoption Team organization to participate in a pro bono effort to create a new identity for the "no-kill" feline facility. In an "a-ha" design moment, while doodling one day, the designer came up with C, A and T letterforms creating a cat image. Confidently presented to the nonprofit's appreciative marketing, advertising and design-savvy Executive Director, the identity idea still required approval of the Board of Directors. With the governing body, the concept was DOA for not being "warm and friendly enough."

The design previously won a Silver Award in the Summit Creative Awards. It is also in the book Killed Ideas, Vol. 1 and will be in the volume Designing for the Greater Good. The work of Jeff Fisher LogoMotives has appeared in over three dozen books from Rockport Publishers.

Jeff Fisher is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses. In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)