If you are looking for more examples, then here’s how different industries have been benefiting from location-based service apps.

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Imagine a scenario when individuals are on a road trip to some remote place, and they encounter sudden adversities like an accident or a blown tire. Next, they call for assistance; but have a hard time communicating their present location and providing route directions as the place is unknown to them; resulting in delayed help. In such situations, location-based applications come to the rescue as these track down the exact location of the smartphone user, without the need for giving directions, enabling the help services to reach quickly.

How about a situation when one visits a foreign city and faces difficulty in finding a grocery store or a food joint? Well, location-based intelligence helps in speedily locating the desired store!

This distinct capability of location-based services (LBS) - finding out the location of the user and provide services accordingly - helps consumers to overcome myriad roadblocks encountered in their daily lives. As these apps continue to rise in popularity, businesses across diverse sectors are focussing on Location-based App development. As per a report published by “RESEARCH AND MARKET”, the LBS market was valued at 44.47 Billion USD in 2020, and is predicted to reach 155.13 Billion USD by 2026; as it’s expected to expand at a CAGR of 23.4% between 2021 and 2026.”

Let’s dig into some crucial insights on the rise of location tracking apps and peek through the reasons to incorporate a location-based app for your business.

Functioning of Location-based Services

Location-based Services utilize the smartphone’s GPS technology for tracking its users’ location if that particular user has allowed the GPS service on his phone. Once smartphone users opt for this service; LBS will identify their location, even the street address they are in, without users having to enter any data manually. LBS establishes two-way communication between the service provider and app users. After receiving the necessary data concerning the users’ location, their requirements, and preferences; customized information is provided to them.

Location-based apps like Instagram (Social Networking), Uber (Transportation), Pokemon Go (Gaming), etc. have radically transformed their respective sectors. Take a look!

Top Industrial Domains Leveraging Location-based Services

Retail

LBS-driven retail apps help consumers to find a nearby store or select a favourable pick-up location. Physical retail stores employ this technology to enhance the in-store experience of customers by:

Providing the indoor navigation feature in the apps employing Beacons

Sending personalized notifications to would-be customers the moment they enter the vicinity of the store.

Biggies like Target and Walmart have successfully implemented this approach.

Automobile

Geo-location apps have simplified things for customers as well as the owners of logistics, public transportation, cab services, and travel firms in the following ways.

Effortless fleet management

Updates to passengers about the real-time status and delays in vehicles.

Tracking the real-time location of customers using gps services available in cab service application.

On-demand delivery

On-demand delivery apps owe their whopping success to LBS as orders and couriers can be tracked in real-time. Moreover, users can effortlessly find the providers for the services they are looking for. On-demand Salon app, On-demand home services app, etc. are some examples.

Gaming

Gaming apps like Scavify and Pokemon Go have successfully integrated smart technologies like VR and AR with LBS to offer a realistic experience to gamers.

Travel and Tourism

The tourism apps leverage LBS to notify tourists with real-time updates, and also help them to find hotels near specific sights or landmarks. Airbnb, hotel chain apps like Marriott, etc. are noteworthy examples.

Business Benefits of Location-based Apps

Converting Customer Impulses into Sales

The location-based technology helps businesses to approach the consumers at a time when they are most likely in the vicinity of the store or buying a product online from a specific location. Therefore, when customers are in proximity to your store, it is possible to convince them to purchase from your store. How? For example, it’s raining outside and a passerby has an impulse to buy an umbrella. At this moment your location-based message of offering umbrellas at discounted rates pops up on his/her smartphone!

Attracting new Customers

LBS strategies can effectively convert online traffic as well as foot traffic; by persuading visitors to try your products/services for the first time. This can be done by offering special offers for first-time check-ins or purchases. Once a customer gets converted, engage them by offering top-quality services.

Rewarding Loyal Customers

LBS enables you to track the check-ins and thus identify loyal customers. Then, you can easily retain them by offering free coupons or attractive offers. For instance, when a customer downloads a taxi app and books a cab, his/her details are registered with the business. This allows the business to send SMS to the customer regarding special offers.

Providing personalized services to Customers

Modern customers prefer personalized deals. So, business brands employ location-based marketing platforms to recognize the personal preferences of customers, through detailed tracking of their movements, shopping activities, etc. The current location and behavioral data of users allow brands to deliver personalized messages to the right set of audiences at the apt time and place. For instance, hotels can elevate customer experiences by sending welcome messages and providing offers in the form of coupons, room up-gradation, spa offers, etc.

Applying profitable strategies

Geo-location-powered apps allow businesses to try unique strategies for boosting sales. For example, a restaurant usually suffers very low sales after lunch hours and the owner wants to offer discounted prices for snacks and light refreshments during that period. The smartest way to implement this strategy is by sending discounted rate notifications to persons passing by that restaurant at that time.

Key Takeaways

Its high time businesses should harness the potential of location-based apps to attract customers and expedite sales.

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Location-Based Services (LBS) are one of the most trending services nowadays. These services are utilized in countless applications like on-demand apps, travel and transportation-related apps, banking apps, social media apps, event planning apps, etc. to name a few. From Instagram to Uber, from Runtastic to Tinder, these apps have impacted millions of peoples’ lives positively. They have eased out several tasks of day-to-day life and made the customer experiences more comfortable.

Here are some top predictions about the location-based services and their applications.

·         The LBS market is expected to cross $39.2 Billion by the year 2025, as projected by MarketsandMarkets!  

·         Another report by Fortune Business Insights forecasts that by 2026, the LBS market size will cross $66.61 Billion.

It is evident from these stunning reports that the LBS and the location-based apps are high in demand. These are being leveraged by several entrepreneurs, start-ups, and business enterprises across the globe at a fast pace.

Top Functions of the Location-Based Tracking Apps

·         Communication: Businesses can register their address or any related places on maps. People can add reviews, leave feedback, and also refer to these reviews. Businesses can even link certain content on the map.

·         Marketing: Geo-location technologies are used in incentive marketing campaigns for creating interaction mechanics with end-users.

·         Information: Customers can get real-time information about the location of a person, place or a bus/train, etc.

Major Types of Location-Based Apps using Geolocation Technologies

On-demand Apps like Uber, Zomato, etc.

Social Networking Apps Facebook, WhatsApp, etc.

Location Tracking Apps like Google Maps, Waze, etc.

Dating Apps like OkCupid, Tinder, etc.

eCommerce Apps like Amazon, eBay, etc.

Travel and Tourism Apps like TripAdvisor, Expedia, Booking, etc.

Health and Fitness Apps like MyFitnessPal, Nike Running Club, etc.

Photo Location Finder Apps like Explorest, Google Photos, etc.

Weather Apps like Weather by Apple, Yahoo Weather, etc.

Some of the examples of the location-based apps developed by us are as below:

1.      MastR: This is an eCommerce app that enables customers to do virtual shopping. The product categories displayed are based on the location of the product. It also enables scheduled pickups and deliveries.

2.      BeachCaddy: This app enables end users to request assistance from beach caddies to help them carry beach items. Travel of caddies is tracked through the application.

3.      Otego: It is restaurant management and a food delivery app. Orders placed by the customers can be tracked on the map.

After looking at these live examples of location-based applications, we are now going to discuss the mobile app development process used for creating apps using geo-location technologies. So let’s commence.

How to Create a New-age Location-based App?

Step 1: Thorough Market Research and Finding a Reliable Tech Partner

You should first decide which type of location-based app you want to build by studying its scope in the market. Market research is mandatory to get the answers to questions like-

 What is my target audience?

  How my app idea will benefit them?

  Who are my competitors?

  What innovation can I offer to my target audience?

  Should I develop an MVP or a full-fledged mobile app?

  How to go about the location-based app development process?

  Which are the top mobile app development companies and whom can I partner with?  

 Step 2: Deciding the Apt Geolocation Features

It is essential to integrate some core geolocation features and functionalities in your app to make it highly beneficial to the users. These functionalities include Map view, GPS coordinates, user location detection, location history, route mapping, location-based notifications, etc.

Step 3: Selecting the Right Technology Stack

Selecting the right tech stack for geolocation app development is a necessity. Find below the list of a few set of tools required for location-based apps to choose from:

Web:

HTML5 geolocation API

iOS:

Google Places API

  Google Maps API

  Google Maps SDK

  Core Location API

  Apple MapKit

Android:

  android.location package

  Google Maps API

  Mapbox

  Google Location Services API

  Google Maps Directions API

  Google Distance Matrix API

  Yandex Maps

  MapView class

  Open Street Map

Step 4: Wire-framing, Designing the UI, and Developing the App

The next step is creating several visual prototypes of the app that match your app idea/concept. After wire-framing, design a user-friendly and responsive app UI. Now begin with the development of a feature-rich location-based application. Pay attention to detail, and get your app developed by an experienced team.

Step 5: Applying Safety and Security Measures

Ensuring data safety is of paramount importance, especially because location-based apps carry sensitive data. So, consider all the existing legal regulations of different countries you are going to target and strictly adhere to their safety regulations.  

Follow the below-given practices too for making your app secure:

  Using multi-factor authentication

  Using an SSL certificate

  Encrypting communications

   Using App Transport Security for iOS or Network Security Configuration for Android

  Not storing high-importance data on user devices

  Encrypting sensitive information with algorithms like RSA or AES-256

Step 6: Final Testing of Complete App

The last step is to carry out rigorous testing of the app. Make sure that the app meets all the code requirements. Test-driven development (TDD) is another effective approach. These will help you reduce the potential bugs, and enhance the app quality.

Final Thoughts

Needless to say, location-based apps are enjoying extreme popularity across diverse industries. Owing to their vast benefits, almost every mobile app development company in the market is utilizing this functionality in some of their apps.

So, do you have a great idea for developing a location-based application? Or do you want to enhance your existing app with this amazing functionality? Reach out to the world-class location-based app development company in Texas, USA, for further assistance.

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