Bing Bringing Local Inventory to Search Results--Impact on Relevancy Ranking Not Expected
Local Corp.'s Krillion™ shopping data platform is helping power Bing’s local product search results, including retail locations, brands, categories, and product availability data and details.
Couple of points:
“The inclusion of this data, however, does not change the way in which Bing ranks results based on relevance.”- Bing’s Bill Hankes...Good news for online pure plays.
Not clear how/if Krillion will sync with Bing's Product Listing Ads...
National Big Boxes lead the charge: BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard Supply, Office Depot, Radio Shack, Rite Aid, Sears, Staples, Target, True Value and Wal-Mart. (http://www.shopbylocal.com/retailers/)
http://searchengineland.com/bing-to-include-local-product-inventory-in-search-results-171317
Also see: http://finance.yahoo.com/news/local-corporation-provides-location-based-113000790.html
Test result: http://www.shopbylocal.com/search.pg?q=Coffee+table&z=Durham%2C+NC (meh)
