#livemint clone

What is the best programming language to develop or design a responsive e-commerce website?

Availability of multiple languages make it difficult for beginners to choose the best in order to create many kinds of fantastic and perfect ecommerce websites. It takes a lot of effort and takes a smart direction in the programming language.

JSP

JSP is a basic, general-purpose, high-level, object-oriented programming language. Java code can run correctly on Java-compatible platforms without recoding.

PHP

PHP is also used as a general purpose computer programming language. It can be mixed with HTML code or combined with various template engines and web frameworks.

Python

In the tech community, Python is considered to be at the height of fame for general use. It enables programmers to express their ideas using fewer lines of code and can be run on multiple systems.

Objective C

Objective C is widely used by Apple for OS X and iOS operating systems. Add smalltalk style messages to the C programming language.

Ruby

Ruby is a powerful language that supports several compelling, functional and object-oriented programming paradigms. In addition, Ruby has automatic memory management and a robust system.

C#

Which social media platform is best for an e-commerce business or online product selling?

Social media has become the fastest way to connect with a large audience of potential customers, so sellers and brands have been following them. In fact, studies have found that an estimated 223 million people in the United States alone use social media platforms.

Brands can use social media to achieve a variety of goals, but on a myriad of platforms what should e-commerce marketers focus on? While the number of recently mentioned users and the acceptance from vendors seems positive, it is important to consider how each platform can build growth for your eCommerce site, not just awareness.

The main social media platforms that refer to e-commerce sites are in fact Facebook, Instagram and Pinterest. So now, let’s see what eCommerce Marketer has to offer on each of these social media platforms.

Communicating with your customers on social media is a great way to build relationships, build interest, and encourage them to invest in your products or services. By focusing your marketing efforts on a select few social media platforms, you can create a campaign that maximizes return on investment (ROI).

Facebook for e-commerce: There is no doubt that Facebook is the most used social media platform in the world. Facebook’s audience targets a large number of these platform keys to attract potential customers to your eCommerce site.

Instagram: Instagram (also owned by Facebook) provides an attractive way for ecommerce marketers to engage products in the marketplace due to their high visibility. This allows users to tag companies in their own posts to advertise related products. With around 104.7 million users, Instagram’s audience is by no means negligible and the site has some advanced social commerce features on the main social platform. The two most important are Instagram shopping and Instagram checkout.

Pinterest for eCommerce: Pinterest cannot be one of the top three social media platforms. However, it is definitely the best platform for those with an eCommerce agenda. Pinterest, known for its wide range of creative, ambitious and product-based posts, has aligned itself well with the customer journey.

YouTube - You can create and publish your own video content, sponsor videos from popular producers, and serve ads with videos or banner ads. You can also target ads based on people's interests, demographics, or purchase intent. YouTube ads use the same platform as Google AdWords, re-marketing ads, and Google Shopping.

LinkedIn: LinkedIn is definitely a platform for companies looking to start or advance their careers. You can create a company page to post updates, images and other content. Your team members can also credit your job on your page.

Difference between e-learning and e-commerce?

Electronic commerce or eCommerce is a business model that allows companies and people to buy and sell things on the Internet. Electronic commerce operates in the following four main market segments: Business-to-Business, consumer to businesses, business to consumers and consumer to consumer.

Electronic commerce is also known as internet commerce. These services are provided online through the Internet. Money, funds and data transactions are also considered eCommerce.

Electronic commerce has helped companies improve their efficiency by streamlining the production process and providing services. eCommerce has also simplified sales and marketing as sellers can complete online sales, save time, increase revenue, and improve efficiency.

While learning can take place inside or outside the classroom, computer and Internet access is a core component of e-learning. E-learning can also be called the efficient transfer of skills or knowledge networks. It delivers education to a large number of recipients at the same time or at different times. Initially, it was not taken seriously because the system lacked the human elements needed to learn it.

E-learning has proven to be the best medium in the business sector, especially when multinationals run training programs for professionals around the world and employees can gain key skills by sitting in a boardroom or conducting seminars, all under one roof. Schools using e-learning technologies are one step ahead of those who still hold traditional approaches to learning.

What is the "chargeback" problem in e-commerce?

Chargeback is the cancellation of payments made by the user with a debit/ credit card, which is debited directly from the e-commerce seller's account. Chargebacks allow consumers to get their money back and protect them from online fraudulent sellers.

Charges occur when customers contact their credit card issuers to dispute a transaction. If an issuer makes a valid dispute, the online merchant is required to pay the outstanding balance for the transaction and a processor chargeback fee.

Chargebacks result in a loss to retailers. For this reason, it is necessary to reduce the chargeback. However, it is not just about chargebacks and the monetary consequences that come with it. Many chargebacks can affect retailers' ability to work with credit card processors, which will affect payment options for customers.

Online merchants may face a chargeback for several reasons, initiated by the merchant, bank or cardholder. One of the most common examples of chargebacks is where a customer is said to have made a purchase, but is actually a criminal who records information about someone else's payment. When this happens, banks initiate a chargeback to retailers after receiving documents from cardholders, indicating that the specific transactions were fraudulent. In addition to canceling fake payments, online merchants are charged additional fees by their own processing banks.

Importance of SEO for an e-commerce business.

Successful ecommerce businesses have prioritized SEO efforts for Google (and other search engines) to optimize their websites.The integration of SEO with other marketing activities has a dual advantage. It increases the effectiveness of these marketing activities while improving the visibility of your organic search.

Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online stores are designed for search engines with little consideration. Instead, they rely on social media or paid advertisements.

On the other hand, SEO requires only an initial effort. Once ranked, you practically sell on autopilot with a recurring fee. Search engine optimization (SEO) is the scientific art of optimizing your website around specific keywords to rank high in search results, such as Google. It also means that it makes it much easier for visitors to click the purchase button, keeping your site hassle-free and displaying social evidence of your top products.

Selling on Amazon and own ecommerce website. Which one is better?

Launching your own e-commerce website is always better than having a store with Amazon. If you sell something on Amazon, you have to pay a commission to them, but when you sell something from your website, you don't have to pay a commission. Naturally, you can keep the price lower than those who sell on Amazon. I would suggest you open your own e-commerce website rather than selling on Amazon. However, be mindful of the fact that if you publish your products on Amazon, they will promote your products on your behalf. When you actually run your own e-commerce platform, you have to take care of everything yourself, which can be very very expensive. If you are not limited by your budget, it is always advisable to have your own website. If you are a start-up, start your operation by selling on Amazon and when your products are popular move to your own e-commerce website. This is in my opinion the most appropriate strategy.

Importance of opening an e-commerce store in future.

As we look to the future, the only thing that is clear is that the pandemic has redefined existing notions of "what is essential." Since most people meet their professional and educational needs at home, electronic devices, smartphones, computers and wireless devices have become essentials for work and study.

Over the next decade, India is expected to become the third largest country in terms of consumer spending. Meanwhile, India will also become an increasingly value-driven economy, with almost 75% of consumption driven by a middle class population who need to see a strong value proposition for their business decisions.

How businesses adapt to the changing needs and purchasing behaviors of consumers will determine the pace of recovery and future growth. It always has been, but the Covid-19 pandemic has brought about profound changes on both fronts, and it will be interesting to see how they guide business decisions and innovations going forward.