What a week?! john st. is busy with a ton of production happening and it feels like everyone in the industry is feeling the same (good) burn.

I'm dedicating this issue to "Live Likes". Taking the notion of "Liking" into real life scenarios. A big tip of the hat to Marc Cattapan who essentially wrote this blog post for me.

1. Renault uses RFID technology to "Like" cars at the Amsterdam Motorshow.

By connecting physical passes to Facebook accounts, visitors could swipe the cards by a reader to indicate that they "Liked" the cars. It then showed up in their Facebook profile/feed.

Here's a video showing you how it worked.

2. Coca-Cola turns a live event into a worldwide online one (2010)

Every year Coca-Cola hosts a "Coca-Cola Village - 3 day event" (it's like Bud Light Camp for teens). Upon entry each teen was given RFID-enabled wristbands that they could swipe as they stopped by attractions. By tying it to their Facebook account these actions were updated on the Coca-Cola Village site and sent through the teen's feeds.

An extra bonus - the wristbands also allowed for automatic Facebook tagging of any photos taken. 35,000 actions were taken by 600 kids during 3-days.

See video here:

3.PIAS Nites music festival in Brussels uses NFC technology instead of RFID to connect users.

During Brussels PIAS Nites music festival (2011), similar to the Coca Cola event, 10,000 attendees were given a card linked to their Facebook account. As well as checking in, they could earn free music and enter contests by playing games with it.

In this instance, instead of RFID technology, they used NFC - which is a less robust form of RFID.

4. What is RFID & NFC?