#litmuslive

[Presented at Litmus Live London 2018]

Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft more compelling, high-performing campaigns that drive engagement with your audience. Session Synopsis

[Presented at Litmus Live London 2017]

Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to: – Build a hypothesis into your emails – Drive the actions that provide the answers you’re looking for – Use a push channel such as email to inform and improve pull channel performance – Use tactics to test for long-term results as well as short-term results Session synopsis