Why should you use LinkedIn for Sales Prospecting?
LinkedIn is one of the best B2B networking tools that help you to identify, connect and communicate with business professionals across the globe.
The following stats will help you understand why you should use LinkedIn for Sales Prospecting.
Why use LinkedIn?
1 in 3 professionals in the world are LinkedIn users.
Two new LinkedIn users are added every second.
You can connect to professionals from about 200 countries.
Total number of LinkedIn users – 350 million and it’s increasing every second!
LinkedIn Profile
The first and most important thing to do on LinkedIn is to create a complete and compelling LinkedIn profile. Why?
Profiles that are 100% complete are 40% more likely to receive opportunities.
25 million profiles are viewed every day.
There are 4 million company pages.
Finally, only 51% of users have a complete profile.
Build relationships & expand your network
LinkedIn is a place where you can start conversations, connect and build relationships with millions of professionals. Don’t sell before building relationships.
41% believe LinkedIn has helped them build new relationships with potential customers.
89% believe LinkedIn helped grow their network and develop their businesses.
38% believe LinkedIn has helped them improve the efficiency of face-to-face networking. Â
Top level executives (20%) use LinkedIn for industry networking.
Middle management professionals (25%) use LinkedIn to keep in touch with people in their industry.
Close to 30% users use LinkedIn to generate business leads.
LinkedIn Groups
LinkedIn Groups is one of the best places to connect and engage with your prospects and peers. It helps you start meaningful conversations and build relationships.
There are 2.1 million LinkedIn Groups.
In LinkedIn Groups, 200 conversations take place in a minute.
8000 LinkedIn Groups are created every week.
On an average, LinkedIn users join 7 groups.
LinkedIn Marketing Strategy
Use groups to reach your target market.
Send direct messages to your connections and group members.
Post relevant content for your audience.
Use LinkedIn Ads to target individuals with specific criteria.
LinkedIn Prospecting Tools help you to speed up LinkedIn Prospecting.
