#lightpress

SIFF Be Watching trailer @SIFFnews @wongdoody @MatthewJClark @lightpress @BrendonComposer @SonoSanctus #bewatching

Seattle International Film Festival(SIFF) is running “BE WATCHING”, a promotional campaign examining the delineation between surveillance and voyeurism. Starting with the :60 “Be Watching” trailer, the 2015 campaign invites moviegoers to reclaim their sense of agency and become the watchers instead of the watched. Stylized design elements evoke communist propaganda while illustrating the idea…