#lifeisboringwithoutastory

A good infographic doesn’t need explanations, so I will just write here my own considerations.

I really loved the intersection between information, goal and visual form: “BORING”. Yeah, I agree: a visualization without a story is really boring.

This is really important, the intersection between information and goal: “PLOT”. I learned that it’s really essential to prepare a previous “canovaccio” before telling the story. It’s difficult, because you don’t have any idea of the path you’ll take with your story and you just know the final goal. But it helps you to not lose control along the way and to reach the most useful synthesis between message, aesthetic and readability.

So hard to get the intersection between story and goal: “PROOF OF CONCEPT”. The most difficult aim: never miss the target. Storytelling is amazing, and can be everything for the designer, but a story without a goal in “USELESS” (check the intersection between information, story and visual form).

The 4 columns of visualization remind me the 3 vitruvian architectural principles: firmitas (stability), utilitas (utility) and venustas (beauty). Visual form/Venustas and goal/Utilitas are common elements in each kind of design. You always need to say or do something in some way. And also “Firmitas” and “information” are essential. The data collection and stability are the projects’ basics. I mean: a construction is supposed to not fall down and obviously you need data clusters to build a visualization, don’t you?

...What about the story?

I believe that the story makes the difference.

Has contemporary architecture a true story?

I don’t think so. A lot of new buildings have a story but I bet that the designers have invented it after they’ve imagined the building’s design. Unfortunately I’ve seen that with my own eyes, as storyteller for Italian architectural offices for the last 3 years. In my experience I’ve always chased the design team’s work with mine. In the best case our tasks were developed in the same time, but following two parallels paths.