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Today was one for the books. Not only did I get to celebrate pride with the city of San Fransisco but I also got to visit a museum on the LGBTQ history. I’m so thankful for their fight for our rights and feel lucky to live in a time with these rights. #sanfranpride2018 #pride #lgbtpride #castrodistrict #lgbtmuseum (at San Francisco, California)
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Voice
I have really realised quite a few things with this project. Why I love graphic design communication, why I chose to do an LGBT+ museum for my FMP of year 2 but most importantly, I learnt more about myself as a person in these past 7 weeks, than this whole year at Chelsea. I know what. want o represent within my work, and I know how I can change the mind and viewpoint of an audience through just pictures and text, and that fascinates me. At the beginning of the project I did make contact with a couple of different people that were getting involved in potentially making this thing happen somewhere in the near future in the UK, most probably London. Even by making that bridge I felt so much more confident in what I was doing, because you realise that you are not the only one out there who thinks this is such a good time, and appropriate thing to do.
In regards to my portfolio, I feel as if I have added something to it that I have wanted to for a long time… A voice, my voice, and my style coming through within my work. I felt at times I have not spoken up for what I believe in, through my work. By communicating something that I am so emotional, and passionate about, I felt as if I have done my portfolio just as to who I am as a person.
The Pink Triangle
Semiologically speaking, the triangle has a very very huge impact and influence on the gay community as it was adapted into a symbol of pride and a wall of stance against the AIDS crisis. I believe I was not able to push this away from the triangle itself and use it properly within my design work. But this makes me question, should we have such an emotional attachment to a piece of communication design even if it is blocking us form developing that element further to become a better piece of design? Should my morals and where I stand as human being on issues like this allow me to do what I want, or what I think I should do? The level of communication that it offers is so grand to the gay community that it seemed like an obvious choice, but maybe because I had not refined and focused the idea of using it, was because I interpreted too much, and not too little. I overthought about using it and it overall it did take up a lot of time within the project itself.
On the other hand, I do believe that I have been able to focus and really push down on whatI stood for and what I thought as right at this certain points within the project. For example, developing the rainbow type posters, I crushed down on the words and what they represented/communicated to the audience. I was able to interpret, refine, and focus the stories of millions of LGBT+ men and women into a few words, and that is what mattered to me most.
Professional practice
At this stage in my creative development, I feel as if this project has definitely showcased the kind of work I aspire to create, both conceptually and aestethically, and I can confidently say that this is the style of work that I can see coming in through my designs. It informs desging practitioners the kind of work that I want to deliver and the style, through the means of social change and design for protest. It informs them of my opinions and feelings towards certain legislations and movements with clear influences from a wide range of design history and theory.
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Technical skills
With this project I have definitely learnt a lot more about Adobe Illustrator. It has been the main focus of my works development and the main software I have been using. As well as InDesign and Photoshop (which I was already very comfortable with) I have learnt a lot more about Illustrator, how it works and many more ways that the programme can be integrated into the wider software of the entire Adobe suite.
Outcome
The outcome, is a fully branded museum, with a series of advertising posters, and circumstantial mockups showcasing the branding for the museum. This may further develop into a website, and animation showcasing the logo and some of the branding.
Target Audience
The whole brief was how to campaign and brand an LGBT+ museum targeting a heterosexual audience. The use of colours is to reflect the rainbow but in a toned and more retro manner the attracts a hetrosexual audience, and unlike the first logo style I was designing, is not so obviously related to a homosexual experience. However, inside is a different story, the museum exhibitions showcases the lives and stories of the LGBT+ community so far in this world, what has been before and what may be to come… The target audience, technically speaking was 25-40 year old heterosexual couples, progressing into life through marriage, children, and relationships. It is at this point in their lives that they best learn about the LGBT+ community in depth, and how it has affected and changed their lives individually, because I believe they are at a point in their life where they will have the power to do something, and to make a change in the world.
