#lg comms

Beat The Clock - Getting behavioural in #localgov comms:

The clocks go back on Sunday morning, as British Summer Time comes to an end. We’ll all do it. It’s so normal to join in with it, that none of us considers not doing so. It’s a brilliant ‘behaviour change intervention’; it’s so easy and so normal to do, that we don’t even recognise that our behaviour is being changed. This got me thinking …

A few of my projects involve introducing a behavioural…