#leverage tech

#technology exists to simplify your life when leveraged right. How are you using technology to make the most out of your time? 🦊💭

For years I've been amazed by how slowly even huge retailers have adopted CRM to help them recognize their customers and work with them:

A decade or so ago, Saks Fifth Avenue lost me as a customer when they started sending catalogs to a company address - and I had spent a considerable amount of cash with them the previous few years.

Just recently Neimans finally recognized the types of products I tend to buy and started email marketing some picks that had obviously been matched up to what I like to buy.  What year is this?

Many retailers stop sending catalogs if you don't purchase through those - yet they have no way of recognizing your purchases inside the store if there's no rewards card or program.

So using a smartphone to pay for services - especially if it's combined with rewards or recognition programs - may finally get all of us to a happier place.