Lettermark Initial Designs
Feedback:
Image 1: (Helvetica, joined letters) Positively received amongst group as being, neat, refined and interesting, due to its subtle manipulation. Reminded some of 'Memphis' Product Design.
Not enough evidence of my personal 'traditional' style - more illustrative elements need to be added. Consider adding snake-like qualities to the 'S'.
The 'S' is smooth whilst the 'R' remains rigid and stops too suddenly whilst the 'S' flows on.
Consider experimenting with the same technique of joined letters only with different fonts. (Sans serif = Geometery, Maths, Science and Logic. Serif = Humanities, Literature, Creativity).
Be aware of the counter shapes and surrounding space.
Experiment with the stroke width of the 'S', try making the stroke width inconsistent.
Hybrid fonts might work - a mix of serif and sans serif. Examples: Template Gothic, Dead History, Beowolf, Narly
Rotis and Scarla come in both cuts.
Image 3:
Too difficult to read, especially when minimised, but at the same time retains elements of my own practise and style. Flaired and individual. Perhaps try hand-rendering with a pen or ink?
Image 6:
Too rounded - the individual letters are not clear or easy to make out. Somewhat 'messy' and unrefined - not as neat as Helvetica rendition.
