This sketch once saved my life, true story! I once received a commission with a really fast turnaround. Although the deadline was extremely tight, I was interested in the job and decided to take on the commission. Once I got the briefing and cleared some doubts with the art director, I started sketching some ideas right away. A few hours later, I sent a first colored sketch to the client (pictured here ☝️) ⠀ The art director got back to me right away: she loved the direction. However, there was a little problem: I had used the wrong text for the lettering! The text I needed to illustrate were actually those three words at the top of my drawing 😵⠀ ⠀ For being an artist that works exclusively with text, I had made a huge mistake! (raise your hand if that ever happened to you). Today, I write about my very first BIG assignment, and how that changed the way I work until today. Also, it helped me out all the times I messed up afterward, like with this assignment. I hope you find it useful for your own work too! Read it here https://www.martinaflor.com/that-one-time-a-rough-sketch-saved-my-life⠀ ⠀ #letteringtips #sketches #sketch #roughsketch #sketchinglettering (at Studio Martina Flor) https://www.instagram.com/p/CAxNVyXKCHD/?igshid=jzwxqvoqj7q2
