A big issue with trying to boycott Zenimax over the discrimination case going on right now is that Microsoft owns Zenimax and funds them, so if you wanted to completely avoid any of your money going to Zenimax you'd need to boycott all of Microsoft's umbrella. Which is a lot of companies. No Activision Blizzard, no Double Fine, no Xbox, no Windows computers. Microsoft's umbrella is so big that it's pretty much impossible to guarantee your money isn't going to a specific subsidiary of theirs at some point.
This is an example of "no ethical consumption under capitalism".






