#leon max

Vogue 100 : A century of Style at National Portrait Gallery by ammemma ❤ liked on Polyvore

It's the week of the US Open so when better to embrace smart, crisp, whites with a sporty vibe? It's all the rage for every fashionista worth their salt, don't you know, a sub-section of this early 21st-century craze for "Athleisure." It's a fact of life; gym and sports wear is acceptable on the street, Olympic-seque designs are rife in high fashion. Chloe has shown tracksuit tops and their were tracksuits at Gucci and at hot London label Hillier Bartley too. There followed Beyoncé's 'Ivy Park' line for Topshop. Resistance is futile: sporty is a legitimate outfit, and looking like one cares about fitness (even if in reality one doesn't) is very much 'in' right now.

But whether you're a tennis spectator at Flushing Meadows or keeping things cool at home or the office, there is no need to lose all sense of style.

Instead, beat a path to these ace tennis-style ensemble. Be bold and bright in this casual but elegant sleeveless sweater vest and sweater skirt in cool green. Paired with a pair of white ankle wrap sandals and tortoise sunnies, this look amplifies sporty chic.

Wear white with a pop of colour in our silk polo neck sweater. With its sporty polo neckline, flattering tapered silhouette and luxuriously soft feel, this sweater has it all. Pair it with cropped trousers, gladiator sandals and a pair of bold sunnies.

A London Girl Touches Down in LA By Sophie Coleridge

Regardless of whether or not one has actually stepped foot in LA - the ‘City of Angels’ is already firmly engrained in the imagination. A fantasy place of yoga-pant wearing, fitness buff flexing, quinoa salad munching, palm trees a ‘sprawling mass of consumerist fun – how can one not instantly visualize a land where the sky is always blue, its inhabitants teeth whiter than white.

The set to chick flick moguls ‘Pretty Woman’ and ‘Clueless’ - Rodeo, Melrose and Sunset already feel like roads you’ve actually walked down before. When this Brit did indeed arrive, apart from being faced with the fact that nobody actually walks anywhere at all - I was pleased that my LA zeitgeist was not just a feature of movie sets and heavily filtered faux instagram accounts; they are of course living and breathing aspects of normal every day LA life. And as I unturned new stones each day – it was a privilege to wear Max Studio clothes – LA being Leon Max / Max Studio headquarters. Here is a small snapshot of my time, curated by Leon Max.

Heading Downtown one day, to shoot the collection at a rented studio location, I was faced with exposed brick wall façades, rustic rough-aesthetic doors and the latest technology in photography and media – the studio epitomized the clean and modern mindset of Californian living.

A small café, opposite the studio, was all supplied by home grown vegetables. How did they do this in such a small urban space you may ask? Using an ingenious ‘hydroponic system’, otherwise known as the Garden Tower. Like a cluster of white lampposts, water is circulated equally throughout, keeping the plants both hydrated and away from pests…no need for chemicals.