So in the beginning, I did think that they were strictly PR for Sierras music career being that she needed help in boosting her popularity in music....because well, she’s not well known to be honest. Yes she was ONCE famous, but in all honesty, most people have forgotten about her by now. She wasn’t even good enough to be a one hit wonder; at least in that case her fame could linger.
And she was making little effort in putting out music with the whole stage name fiasco, so it would make sense that she needed someone higher up(Luke) to help her get back on her feet.
But this is a post summing up about what PR is, notice the last bullet in the picture- protecting the reputation of something/someone. That’s what the whole band did in the beginning basically. Protect her reputation so she could be perceived as this harmless, lovely girl after she was exposed (by a minimal number of people btw) for her actions with certain things like her stage name and always hinting she was with Luke. The boys (besides Luke) don’t seem to do that anymore. But the fans do.
Although I do believe that now the use of Luke is just to make Sierra known around town-well because we haven’t seen any progress in her continuing her music career. Because that’s what PR’s all about; making its clients known.
Here’s the link for the full article if anyone’s interested : https://www.prsa.org/all-about-pr/
About Public Relations The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In
