#leadsift

New Post has been published on http://www.learn-digital-marketing.com/leadsift-lets-you-target-consumers-on-twitter-with-facebook-like-precision-infographic/

LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.

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"Congratulations to LeadSift, developers of a technology that generates sales leads by mining social media, which was yesterday (November 7, 2012) named as one of the most enterprising new companies in digital marketing.

The award was part of the prestigious Ad:Tech New York digital marketing event. LeadSift was one of four companies chosen from hundreds of applicants as a finalist in the competition’s Data & Analytics category. The company pitched live onstage at Ad:Tech and took home top honours in its category. As part of the prize, the company will have the chance to pitch in-house to General Electric at a later date.

LeadSift helps sales and marketing professionals identify and pursue business leads more efficiently. The proprietary technology analyzes chatter from popular social media streams like Twitter, Facebook, LinkedIn and blogs, and turns the data into accurate and targeted local leads for sales.

Businesses will soon be able to generate sales leads by mining social media with new technology created by Nova Scotia-based LeadSift.

LeadSift helps sales and marketing professionals identify and pursue business leads more efficiently using proprietary technology that analyzes chatter from popular social media streams like Twitter, Facebook, LinkedIn and blogs, turning the data into accurate and targeted local leads for sales.