2 Tools to Enhance Your Marketing Agency Lead Generation Strategy
A lead generation strategy needs various tools to make it effective. The challenge is knowing which tools will actually be beneficial for your business and which won’t. You don’t want to overburden your strategy with too many tools which would over complicate it. Rather than experimenting with the thousands of tools available, we have picked out the two tools that will aid lead generation for marketing agency.
Intercom Acquire
Intercom is a wonderful tool that can change how you interact with visitors on your website. If you browse the internet, then there is a good chance you’ve already interacted with a form of Intercom. It is that pop-up that appears after you’ve spent a little time on a website asking if you have any questions or need more help. What it does is it prompts visitors to chat with operators. The best part about Intercom is that you can have different messages pop-up on different pages on your website.
For example, you can have a message like, “Hi, Let me know if you would like to find out more about our services and special offers. I’d be more than happy to help,” on your services page. Other pages on your website can be customized accordingly to entice visitors to click and chat with the operator. The more engaging the message the more likely visitors are to click and chat with an operator.
Lead-forensics
You may notice your website has hundreds of visitors daily but only a handful of leads. Lead-Forensics enables you to get more information on your site visitors. It provides you with the IP address of visitors on your website. With the IP address and details, you can identify which companies have paid you a visit, locate their decision makers on LinkedIn, and either call or send them a message. Make sure it is general, ask them if they were interested in your services and had any questions? This tool can drastically change lead generation for marketing agency.
Lead generation for marketing agency is only as effective as the tools you employ. The tools not just enhance your strategy but also make the overall process of generating leads easier.
