Choose Not To Run was recorded by the band at home and in practice rooms in Summer 2014. Building on the quiet guitar-based pop of debut release Born To Do It, the five songs are a confident investigation of what’s possible when restraint meets noise, melody meets stop-start, and intuition meets thought. Consumer synthesiser and analogue drum machine enter the frame – because why not?

Clocking in around 12 minutes, Choose Not To Run is lean and direct. Rewind buttons exist for a reason. Soft Drinks encourages consumer choice!

Soft Drinks also encourages consumers to become producers. The band take control of the means of production with brains, instruments, computers, software and office supplies all operated in-team. The resulting music, artwork and videos are all born from the same DIY philosophy, continuing the lineage of artists such as Robert Pollard, Jason Lytle and No Age.

Concerns and interests (you decide which are which) include the increasing concentration of wealth and power in the hands of the few, Danish Coke Light, the present, macho culture, and calorie-controlled diets.

Soft Drinks - Choose Not To Run: