Laurent Deroo (Paris). Laurent Deroo Architecte Image From Matthias Will, Photography News A.P.C Store in Melbourne, Australia Image by Stylebuzz.com.au A.P.C Store in Alger Image from Laurentderooarchitecte
Laurent Deroo is known for his work for the French Fashion Label A.P.C. His work has been described as enthusiastic minimalist and is kept to a simplicity that manages to achieve grand elegance. He believes in a space that can take on a spiritual quality, that it's importance should reside in the materiality of the space rather than it's form. As Founder of A.P.C, Jean Touitou put's it 'it is even more interesting and important than the design of the clothes themselves.' In turn, the design leads the Spirituality back to the minimal and raw design of the label.
