#laurenlitt

I found this advertisement for Arrowhead water and found it very interesting. The company takes the angle of showing how recycling can affect the world in order to promote their "new and improved" water bottle that uses 50% less plastic, therefore is better for the environment. It is interesting that they pair their water bottle with recycling because now a days it is seen bad to use a water bottle when you can just use a plastic reusable bottle, but with the recycling statistics, they are encouraging people to recycle and to continue to buy water bottles. 

As for their twitter and instagram pages, they are both quite similar. They both advertise their newest clothing with pictures of people wearing them being active. The twitter page posts many links that people can go to to look for fitness facts and for healthy food recipes. Their tweets try to go a step further in how they advertise the new clothing. Instead of being blunt and saying it’s a new product, in many of the tweets of people wearing the clothes they will talk about what they are doing and how the clothing is benefiting them. One tweet of a new active wear bikini showed a picture of a girl in the ocean and said “Keeps you covered when you decide to dive in”. Overall, from these three media outlets, it is very prominent that Lululemon is trying to attract people who are serious about their health and fitness, and who want clothing that will help support their lifestyle. 

http://www.csmonitor.com/The-Culture/Family/Modern-Parenthood/2013/1113/Lululemon-yoga-pant-controversy-Namaste-turns-nasty

For this project, I chose to study the Lululemon workout clothing line. Last year, there was some controversy with how the co-founder of the company handled a problem with a line of their yoga pants. When the pants were recalled in March for being too sheer and then corrected the problem in July by making them thicker style of pants called the “Full-On Luon”. After the problem had been allegedly fixed, women were then complaining about how the new product had been pilling with wear in the inner thigh region. After the continued complaints about the improved product,the co-founder Wilson made some very controversial and rude comments about how these woman who were complaining did not have the right body types that would work for his line of clothing. I had not been a consumer of their products at this time, and actually had never heard about his controversy until recently, so I was very intrigued to research more about the product and what the company had or is continuing to do about the problem. As a rather expensive line of workout clothes, problems like this should not be happening to the clothing that people are spending so much money for top quality, but not receiving that.