Should I consider #LaunchingABrand on one of the new #DomainName extension like, .build, .business, .co, .magic, .fish, .vegas, .info? Our #BrandExperts would say, no. If you're serious about the success of your #StartUp, you'll need to build on a solid dot-com foundation. The dot-com TLD (top level domain) is far-and-away the global leader for #Business. Your customers will expect to find you online by entering your #BrandName followed by ".com." If you don't own the dot-com, you'll be sending almost everyone looking to find you to the company that does. With new "dot-something" extensions coming out every day, dot-com domains have become more coveted than ever before. Sure, you can succeed using a "dot-something" TLD, but the odds are weighted very heavily against it. brandings.com/