#lashell

La Shell was inspired by the city that raised me. But a lot of people tend to get that fucked up. La Shell was INSPIRED by the city that raised me. But it was made for every person that has faced obstacles. Made for the people that overcame. Made to provide a spark for people that might not see or understand their full potential. I want y’all to feel a sense of confidence when you put La Shell on. Feel good, look fly. Shelby is my city. Shell town. Tha Shell. La Shell. They always called us crazy. We didn’t have the resources that the bigger cities had. We were forced to make due. They looked at it as craziness.. we looked at it as survival. I played off the word Shell a couple different ways. Paying homage to home, and also highlighting the other meaning. Crazy. You know how hard it is to make it out this mf? We gotta do what we must. To you it’s crazy. To us.. it’s crazy enough to work. The pressure to survive in those smaller cities only creates a town full of diamonds. My dream is to put them on display. I try my best to handpick gems from tha city to represent the brand through photos. I advice them do whatever it is that makes them comfortable during these shoots. You wanna smoke? Roll up. Drink? Do that. Hell you can cry if that’s what you feel. But let your true colors shine. They doubt us as a whole. I feel a connection to my community. To all small communities. I want this brand to represent all of us. We don’t know exactly how we’ll get there. But we know we will.

If you don’t remember SHIT.. remember this. Happiness is a choice. Wake up everyday and choose it. Love 🤎🌎

At the beginning.. there’s doubt. Self doubt, as well as doubt from loved ones/future supporters. I would say it’s rather normal. Nobody loves you til’ everybody loves you. I remember talking to an associate about my brand, and about what I hoped to achieve. In the middle of expressing my aspirations, he stopped me and asked what my price list would be. I was going on my second drop, and at the time, I had my tees listed at $25. Then there was the face, and the quote that inspired this post lol. He said “Damn.. You think you supreme?”. Lol over $25. I won’t say it’s expensive, nor will I say it’s cheap, cause every human looks at things through a different lens. But I will say that what I charged at that time was about 60% cheaper than most Supreme tees. Made me wonder.. why are new brands/companies not allowed to be on a level of other prestigious brands right off? I understand blueprints and certain bricks that were laid before you arrived.. But Fuck being held hostage by the unofficial standards set by those before you. You’re brand is as valuable as you believe it to be. I say Charge $100 for a pair of socks if you believe in your heart that that’s what they’re worth. Believe in your product. So much so, that if you don’t make one sale, you know without a doubt that if you could Launch it again, you would. And know that everyone has to start somewhere, but not at the same spot. Set your own standards.

Errbody gotta start somewhere. But don’t stay where you start. Plan it out. Map it out. Even if you move a lil slower than you initially planned, that’s ok. Just DONT stop movin. Goin into 2021 I saw a snow on the bluff meme. It was Curtis Snow talkin to the camera man. I don’t remember exactly what he said, but it was sumn like “No matter what happens, keep that mf rollin”. That guy that posted it said that that was his motto for 2021, and I thought.. That’s the realest shit I’ve heard in a min. Even tho he was simply referring to the camera man, that shit translates perfectly in every day life. 2018 was when I first came up with my idea to do this. 2019 I dropped my first 2 pieces. Some low quality t shirts, that actually sold pretty well. I was excited as hell, but I was in no position to successfully operate a clothing line. My debt was so great that it devoured any profit I had made. That’s where a lot of niggas would’ve prolly walked away. But that there is the difference between the successful brands and the ones that fizzle out. I was broke as hell in my moms basement, no cell phone, no car, laying across a mattress writing songs and mocking up clothing designs. I knew in my heart that this was something that I wanted to give to the world. I knew this was something that my city needed. That’s a permanent feeling, so whatever happens within my life.. just know it’s LA SHELL 4EVER. Passion. To me passion is what gives you the ability to “keep that mf rollin.” A lot of people THINK they love specific things or lifestyles, but the second that shit started to crumble, bags would be packed. Passion. Don’t do that shit unless there’s passion behind it. People can always tell.

#tbt 1986 COULD my skirt get any shorter 🔮🔮🔮fun fact Iam only 4ft11 so I am use to being the shortest... #afterdanceclass #neighbourhoodfriend #younggoddess #lashell #lala #1986

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