Objects are the way in which we measure out the passing of our lives. They are what we use to define ourselves, to signal who we are, and who we are not. Sometimes it is jewellery that takes on this role, at other times it is the furniture that we use in our homes, or the personal possessions that we carry with us, or the clothes that we wear. And design has become the language with which to shape those objects and to tailor the messages that they carry. The role of the most sophisticated designers today is as much to be storytellers, to make design that speaks in such a way as to convey these messages, as it is to resolve formal and functional problems. They manipulate this language more or less skilfully, or engagingly, to convey the [a] kind of story.
Deyan Sudjic, The Language of Things







