#lalatextiles

Goo news is LALA has an Eid collection ‘Dahlia’ which is an amalgamation of lawn, cambric, chiffon and jacquard pieces that have been further developed using intricate hand painted borders, embroidery patches and organza embroidered borders. The diverse nature of this collection’s elements is a tribute to the diversity of customers that LALA caters to.

The shoot caught our eye because of the varied color pallet and the interesting way its been stitched. The U shaped shirts and short waist coats and sharara pants make for some interesting ways of styling ones clothes for Eid.

“In a time where collaborating with celebrity designers has become the norm, LALA invites its customers to take ownership of the brand and style their favorite pieces in anyway they want. We want to give our customers the freedom to unleash their inner stylists and to think out of the box to design their outfits. Putting together the brand’s fabric and ornamentation themselves will create infinite possibilities for the customers to make their personal style statements and will speak volumes about their individuality. LALA takes pride in empowering their customer and strengthening the bond that we have created with them over the years.”

Sounds good to us, perhaps now we will see variation in how women wear the same print, suit and make it their own.

We picked up some prints and styles that stood out for us. Mainly because of the color combinations and the on trend stitching. Have a look and grab some pieces before stocks are out.

SS: Lala at FPW16, tell us about the experience?

It was great – we have been a part of FPW since 2013. The brand not only participated on the ramp but also hosted an official lunch in association with Fashion Pakistan Council to kick off FPW (we have hosted lunch since 2013 with the recent one taking place at Café Aylanto). Our experience has been great as always – the entire FPW team was very helpful and guided us through this. We are proud to be a part of the platform and experience.

SS: What made you get into a fashion week?

We are a busy brand – with quite a few unstitched collections launching every month thus it was necessary to translate this onto the ramp in order to show how these outfits can be created according to the audience members. Being a textile brand, our goal is to inspire audiences to create the perfect ensemble that portrays their personality.

SS: What was the most exciting part of the experience?

The most exciting experience for Lala designers was that they experimented and represented their chiffon and embroidered collection/Luxury pret for the first time. It was a new experiment and was success.

SS: What would you do differently next time?

This was the first time Lala showcased their luxury pret collection ‘SHEEN’ – we are working to introduce our luxury collection within our flagship store thus we wanted to bring this onto the ramp to attain feedback as well as inform audience members that apart from lawn we are divulging into different segments of the market.

SS: Tell us the inspiration behind the collection?

‘SHEEN’ represented a fusion of western and eastern cuts in 16 designs. Inspired by shimmer and all that glitters; ‘SHEEN’ embodied the use of the finest fabrics in hues of gold accompanied by signature stones embellishments and sequences of Zari embroidery interpreted across a range of silhouettes.

SS: One thing you would like to change about the Fashion Week?

The platform grows every day and our experience has been good so far – thus we only would like to suggest that the council keeps on taking this initiative forward and bringing top designers on one platform.