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Alternate Portfolio coverpages
Had a go at making some cover pages for my portfolio on Cinema 4D, in a Sawdust sort of style. After making them, I thought that it didn’t really suit the overall style of the portfolio. I also do more 2D work that 3D, so they don’t exactly give the message I was after.Â
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The target audience already values brands that are pro sustainability. After reading reviews from Adnams products (and conducting my initial interview), its more about the taste and the insane range of products.
having said that, the brief does specify that Adnams wants to sustainable = good taste.
Another thing that I’ve seen people comment on is that they really like the illustrations on the packaging, so when I come to designing the art style of the final solution, I will take this into consideration.
Adnams Brief
What if a light weight bottle flies past the ballon, surprising the person in it?
source.
RSA: Animation Test 1
In this animation I time the movement of the shapes to the audio. I also show how textures can be added afterwards. currently all the shapes just change position, but in the final I’m planning on adding scale, rotation, and playfulness. The idea is that something on the screen needs to be moving at all times, weather its big or small. I will also need to slow down the transitions and make them more bespoke and interesting to watch.
The next step is to go into full production, thinking of transitions and natural movement as I go along. I’ve given myself three days to make this, so it’s going to be challenging to add all the little details I’m envisioning.
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RSA: Storyboard Video
To see how my storyboard idea would line up with the audio, I created this video. I wanted to see if the scenes would be too quick/slow to animate. After adjusting the timings and cutting some frames, I was left with something that feels like an ok pace. It might still be a bit fast, so I may cut more and create a longer more natural transition between two scenes.
The parts where you see a question mark in the top right corner are scenes I’m not entirely happy with. These will most likely be changed in the final video.
RSA: Style Idea
In this short clip I played around with the idea of using noisy gradients, wiggle path and roughen edges to make the art style seem more hand drawn. When the animation is finished, I will also see what it looks like at a lower fps.Â
As one of my lecturers pointed out, the animation is bit too fast, so i should work on smooth transitions instead of fast cuts. This will make the final animation more mesmerising and engaging to watch. The over all art style I think will work quite well. Through doing this I found that the textures can be added after the base vector animation is made. This is good news as I can create the animation using simple shapes, then add the textures after the fact. Doing this will let me focus on natural transitions and movement instead of being distracted by the style.
RSA: Style Moodboard
This moodboard was made to inspire the art direction for the animation. I am aware of the close deadline, but I really want to push the design for something I haven’t done yet. I’ve seen many examples that use noise and different textures to create a more hand rendered looking art style. The next step is to take a few scenes from the animation and experiment with the style.
