3rd Lecture
Series 3: New Perspectives
In this lecture I discovered artist within the ‘radical movements’
David Carson was a graphic designer and also one of the first artists to respond to the shift movement in time which included response to the internet and Photoshop. This was clearly shown in his piece (layout for Raygun Magazine 1990). This was the time which gave designers the opportunity to cut, paste and layer with the use of computer programmes. To David Carson image and type were the same thing and that type was given more emphasis so that the image and type were equally distributed throughout his pieces. (image 1)
Propaganda Posters:
Rodchenko (1924) created mass communication in Russia with his posters. Cheap printing allowed the posters to be produced and included bright, dynamic images and type, and these were distributed to people who could read so they had to be bold and simple. Gustav Klutisis (1920) part of the Soviet Union made posters for all to understand and made them straight to the point. His main incentive was to make the posters appealing and to communicate to the masses.
One of the most popular propaganda images is Jim Fitzpatrick’s poster of Che Guervara in (1968). This image has gone global and is being printed t-shirts and posters. The main reasoning behind this image was to signify freedom and leadership. (image 3) A more recent artist who created an image similar to Fitzpatrick’s was Shapard Fairey Obama poster (2008). This propaganada poster highlights the key words in which you want in a leader being ‘hope’ ‘change’ and ‘progress’. These propaganda posters can be linked in with our project as our chosen words are ‘identity’ and ‘community’ as these pieces of art are clearly showing the identity of the leader, with the message they are trying to get across with the image, and then involving the community to back them up with their campaign. (image 2)
One artist who stood out to me in the lecture was Barbara Kruger a photographer from (1987). Kruger takes past images and puts slogans and statements on them. Hers are mostly political comments about her posters. I re-created one with the same aspects of hers and linked it to the word ‘identity’. I found a quote which linked in well with the word and used Kruger’s style to input them on the image. The image I used was the map of the area, which links with the word community. This was only a quick exercise I did in Photoshop to try out her way of getting a statement across. (image 4)